HOP Vietnamese to expand with two new openings this summer
16 June 2023
Today, Vietnamese street food restaurant, HOP Vietnamese, has announced the upcoming launch of two new restaurants, the first in London’s Bond Street and the second in the heart of Manchester at the Trafford Centre.
Their latest openings will be the businesses third London launch, following on from their popular sites in Moorgate and St Pauls, and the first to open in Manchester. The HOP team takes a remarkable average of 4500 orders per week across their two sites in London and they’re fully digital when ordering.
The new openings come as the Vietnamese street food brand has seen a period of growth for the business following the pandemic with more news in the pipeline for later this year and beyond, and with them will be creating 50 new job opportunities.
HOP was one of the first QSR concepts to embrace full digitalisation of their business in 2021. Guests transact using digital kiosks within the restaurants, or they can order online via click & collect or by using a delivery aggregator. Adopting a digital ordering process allows full customisation and puts personalisation at the heart of the experience. The guest has now very much become the 'chef' at HOP restaurants.
HOP's kitchen operation is also now fully digital and provides a wealth of data around average preparation and guest wait times. This allows management to make informed decisions to maximise efficiencies and drive throughput - something key to business that is committed to making every dish fresh to order in less than three minutes.
The new restaurants will open in London’s Bond Street in West One Shopping Centre this July and in Manchester’s The Trafford Centre during August, and in a first for the business, will be operating 7 days a week.
Paul Hopper, Founder of HOP Vietnamese comments: “We’re thrilled that we’ll be doubling our number of restaurants in the coming weeks including our very first restaurant outside of London. We can’t wait to bring our fresh and delicious made to order dishes to folks on the go across London and Manchester. I've believed for some time that HOP's offering is perfectly suited to the needs of busy shoppers looking for a more exciting alternative to the regular fast food offerings you typically find in shopping centre food courts.”.
